There are a lot of words that easily roll off the tongue in the world of corporate blogging today. They sound powerful, making them effective ear candy for the C Suite vernacular. But are they all honest? Do they accurately reflect the state of affairs in your business, or do they conceal, like sweet fluff, a reality that is less than ideal?
Oftentimes WastePlan has also used these words. We combine phrases like “minimising costs” and “maximising revenue” to create powerful assertions that we simultaneously achieve both for our clients.
But does responsible waste management really save costs? Is there actually a direct link between minimising expenses and maximising profit? These are the questions that we think any discerning customer should be asking - and here are our honest answers
In short, yes
There is a direct relationship: when you minimise your costs, you in fact maximise your revenue. How does this work? You are paid for every kilogramme of material recovered through effective recycling that otherwise would have been disposed of as waste. So rather than paying from your company pocket to dump your waste, your company pocket is being relined.
It’s about ‘optimise’
How do you ensure that the minimise-maximise ratio is a reality and not just a cliche? Check the outcomes: the ratio is working when it leads to optimised results - results that can be measured and verified with trackable data over time. And as we know, this data will speak for itself. Less waste + more savings = smarter, better business.
See the stats
So what data do we rely on? We call it the “waste diversion rate from landfill”. It’s essentially the measure to which a client has achieved their zero waste to landfill goals over an anticipated period. By comparing the statistics of waste disposed and recyclables recovered over time, we can establish whether consistently good results have been achieved or improved upon.
As they say, “the trend is your friend”. See for yourself what real, tangible benefits you can enjoy, as shown in one of WastePlan’s key client’s recent monthly report:
Saving money, while going greener, are not mutually exclusive ideas. They go hand in hand when words like “minimise”, “maximise”, and “optimise” are not mere buzz words but words used to hold your business to account.