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People, Planet, Profit: Why we care about people

By Herman Steenkamp 14th December 2021 Social Responsibility

While most businesses exist to drive profits, WastePlan exists to develop a sustainable community that takes care of people first. An integrated waste management strategy can provide additional revenue streams for businesses while also creating jobs in the economy. 

“When you put the whole picture together, recycling is the right thing to do.”Pam Shoemaker, Author. This quote rings so true today as both global leaders and communities seek solutions to the ‘throwaway culture’ that is prevalent. While some companies today still think about their waste as a liability, WastePlan views it as an asset. We take something that most people consider to have no value, and not only remove the stress of it, but find value in it. Read on to find out how we take responsibility for our planet and profits, and why we care about our people. 

The Environmental Protection Agency has reiterated a sentiment pointing out that, “Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony that permit fulfilling the social, economic, and other requirements of present and future generations.” 


3 Pillars of Sustainability

In essence, sustainability is defined as meeting the needs of the present without compromising the ability of future generations to meet their needs. 

Sustainability is a long-term concern, and it is recognised that maintaining the principle of best practice can be challenging in addressing the economical, social and environmental aspects, which together are recognised as the 3 Pillar Model of Sustainability–People, Planet and Profit. 

At WastePlan, we embrace this model of sustainability and while most businesses prioritize profits, we prioritize the model in this order:

    1. People (Social)
    2. Planet (Environment)
    3. Profit (Economic) 


Sustainability for People

At WastePlan, our core belief is that people come first before profit. This means our business does not operate at the expense of people, as we are  committed to sustainable community development whereby we don’t give for the sake of giving, but we give to empower our communities.

Our employees are an integral part of our business, and we invest in their well-being and ensure that they work in an environment that is safe, inclusive, and empowering.


Sustainability for The Planet 


Today, one of the major challenges we face is to sustain the planet that sustains us. A defining issue of our time is biodiversity loss and climate change. This is why environmental sustainability is a lifestyle at WastPlan. Environmental sustainability makes the planet a better place, and here’s how we ensure a sustainable environment:

  • We view waste as a resource that creates jobs and economic activity
  • We consider the management and recycling of waste critical to reduce your carbon footprint and save the planet for future generations.
  • We promote sustainable practices in all our operations.
  • We are responsible for the waste management and reporting on greening efforts in various big events.

Sustainability for Profit 


To be sustainable, a business needs to be profitable. At WastePlan, however, we go beyond making profits to enhance people's lives by investing sustainably.

We strive to conduct our business in a sustainable manner and promote sustained economic opportunities for local communities that we operate in.


The Circular Economy 


The World Economic Forum defines the circular economy as: 

A circular economy is an industrial system that is restorative or regenerative by intention and design. It replaces the end-of-life concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse and return to the biosphere, and aims for the elimination of waste through the superior design of materials, products, systems, and business models.”


By embracing circular economy principles, we can tackle climate change and biodiversity loss while addressing important social needs. A circular economy does not simply fix environmental problems. It can create opportunities, impact multiple industries and sectors, and change lives.

Investing in waste management puts us in a position to increase prosperity, jobs, and resilience while reducing greenhouse gas emissions, waste, and pollution. Learn more about the circular economy in our blog.


Final Thoughts


At WastePlan we see the circular economy as the key to our future success. We sort and recycle as much as possible, before disposing only the minimum waste to landfill. 

A circular economy is our best tool for ensuring a competitive, sustainable, and resilient business environment.  We put circular approaches at the heart of our strategy, with a mission to achieve a better society by transforming waste into a revenue stream. This revenue stream creates jobs, helps the environment and lastly, increases profits. 

Ultimately, waste becomes someone else's means to make a living, hence, people, planet, and profit. 

It may seem difficult to achieve a sustainable business, but it all starts with selecting the right service provider with the right waste management strategy. Speak to one of our experts and take a step in the right direction. Recycle today for a better tomorrow. 

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Herman Steenkamp

Author Herman Steenkamp

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